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Adidas Consumer Center GTM 2019 Visual Merchandising Execution

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ADIDAS CONSUMER CENTER  - GTM SS 2019

The  
Story

The Situation

  • Accountable for consumer center implementation for the biggest company event which is the Go -to-Market.

 

The Task 

  • Responsible for the planning, organisation and execution for the consumer center. 

  • The lead point of contact for the Consumer Center and for all stakeholders for the overall results of the look and feel.

 

The Action

  • Collaborate with GTM team, Buying Units, Visual Merchandising and In-Store Communications teams to deliver the desired outcome.

  • Lead, train and direct 40 Visual Merchandisers from the Markets to execute the upcoming season´s company strategy.

 

The Results

  • Efficiency: Taking 4 days instead of 5 days to execute, this was fastest GTM set up ever.

  • Quality: The feedback from stakeholders and CEO was "the best the consumer center has ever looked"!

  • Achievement:  Successful handover to the Sales team for the selling week.

The
Guideliness

As Global sets the standards for the market´s sell-in week, to finish off the process from implementation, I was responsible for creating the guidelines for Badge of Sports women´s category.  

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Please check it out below!

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