The first interaction we have with a product is always with the eyes followed by emotional connection. Through Marketing, Communications, and Visual Merchandising the idea of a brand is established, realised and confirmed. People buy into ideas!
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A Bit About Me
WHY: I am deeply passionate and inspired by people and the world around us. I believe in fostering positive relationships and being an active participant of our environment. The creativity that I possess (inspired by my inner and outer surroundings), combined with collaboration and a methodical approach, have been essential assets to me thriving at work and key to my success. We are better together!
HOW: The greatest privilege is knowledge which allows for informed and sound decisions. This is why I constantly seek for new ways to challenge myself personally and professionally. I have up-skilled myself in readiness for tomorrows world by deep-diving into Digital Marketing, Excel for Data Analysis and Google Analytics to give myself an edge. It is not enough to be creative, so I start each project by analysing the data available.
WHAT: I have over 22 years experience combined in Retail Communications, Retail Marketing, Activation and Visual Merchandising. With international exposure over several continents, I am creative, a confident leader, results driven and able to mobilise large teams to create strong brand identities in order to drive sales.
As a Marketer it is imperative that as part of the sales strategy, to ask oneself why, how, and what before the data analysis in order to deliver a compelling and resonating story to the customer.
Jan 2020 - Oct 2022
Jun 2019 - Jan 2020
Mar 2019 - Jun 2019
Apr 2017 - Mar 2019
Nov 2014 - Jul 2016
Nov 2012 - May 2014
Jul 2009 - Nov 2012
Europe Retail Marketing / Activations Manager, Adidas
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Maximising profitability for Europe from windows to in-store campaign management, marketing activations and planning.
Global Retail Communications Manager, Adidas
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Aligning with key stakeholders and defining the Communications strategy for Commercial campaigns Globally.
Global VM & ISC Concept Creation Manager, Adidas
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Evolving the existing concept and driving the VM & ISC creation of a new Stadium Factory Outlet concept.
Global VM & ISC Manager (North & Latin America), Adidas
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Planning, organising, and directing a large team in the executing the new VM concepts in the Americas and in the Adidas Consumer Center for go-to-market meetings twice a year.
South East Asia Senior Visual Merchandising Manager, Burberry
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Strategising VM and Marketing initiatives, operations and organising events for direct owned stores, travel retail and franchise markets; with a team of 5 direct (Managers and Assistant Managers) reports throughout the region and a dotted line report of 15 in-store visual merchandising specialists.
China VM Manager, Replay Jeans
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Develop the China Market and bring it in line with the Brand in Retail and Franchise business through overseeing 50 stores with a team of 2 VM’s under my leadership.
Asia Country VM Manager, Cotton On
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Key stakeholder between Asia and Australia for the buying, merchandising and VM teams in driving business success in Asia.
